Thursday, 4 October 2018

5 Features Of Successful Real Estate Websites




A successful real estate website is much more than a real estate portal. It shouldn’t just showcase real estate properties but should just let the customer find all the information he needs for property purchase.

Here are six essential features for real estate websites to stand out

    Searchability – Visitors should be able to find what they are looking for with a minimum number of clicks. The homepage should include a search bar and should also have options for a more advanced search.

    Mobile friendly – The website should be compatible with mobile devices like smartphones and tablets. Also, mobile optimised websites should be similar to the main website to maintain branding.

    Information quality – Website content should focus on educating the customers and maintain a continuous communication. The visitors should be engaged with original and interesting content while also encouraging the customers to come back to the website.

    Customer interaction – Prompt communication is important. If the customer sends a message, ensure to respond within 24 hours at the most or have an auto-responder in place.

    Design – The website should have a potential to be eye-catching. It should feature high-resolution images to attract the customer in the right way.

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