Online property portals
are redefining the Indian real estate and are on the way to become a full stack
service provider. Being the aggregators of both supply and demand in the
industry, real estate portals have stocks of data that can provide accurate
insights into the consumer minds. Even though equipped to do so, property
portals have to address certain key areas to create a robust business.
Below listed are key
areas online portals must expand to.
• Holistic coverage of the market – There is
still an untapped segment of the market which is majorly dominated by brokers
and middlemen. The portals should explore these sectors and should work towards
aggregating the market online.
• Enriching information – Portals should
adopt high-quality data sciences and work on curating and enriching information
further. They should employ much effective tactics to identify fake listings
and fake sellers, while also promoting trust and credibility of the online
platform.
• Go beyond discovery – According to the need
of the hour, property portals must come with products and tools that redefine
the online purchase experience through mediums like social media forums where
one can discuss about the project and interactive tools where people can
research prices in the market.
• Innovations – Moving with the latest demand
for visualisation technologies and virtual reality, real estate portals should
employ these to transform the home buying experience of the customer.
Ladder Kerala, the top
trusted builders of flats in Calicut presents Ladder Mankav Greens. The project
Ladder Mankav Greens, apartments in Calicut, is available at 4.99% home loan
and 20 years of free maintenance charges and is designed to accommodate luxury
living at its best in the heart of Calicut city.
To Know More About The Project http://ladderkerala.com/ladder-mankav-greens/
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